The Delulu Blog
Ideas about growth.
Zero fluff.
Practical thinking on content, systems, and turning attention into customers.
September 15, 2026
How to Never Get Swatted as a Streamer (Or Get as Close as Possible)
Streamers spend thousands on cameras and security, then skip the free step that helps most: contacting local police before a fake emergency call comes in.
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August 27, 2026
Ox Alpha: The Anonymous AI Model That Let the Product Sell Itself
Ox Alpha hid its maker until developers had tried it. The reveal as Z.ai's GLM-5.3-Flash is a case study in brand-blind product-led growth.
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August 26, 2026
The Callaway Good Good Ad Shows What Happens When Nobody Can Say No.
The Callaway Good Good ad controversy reveals how a bad idea can survive a creative approval process where nobody feels able to challenge it.
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August 26, 2026
Nene Royal Isn't Just Talent. She Comes With Distribution Attached.
Nene Royal's AGT Golden Buzzer looks like discovery. It's really the story of an artist who arrived with her audience, catalog, and proof already built in.
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August 25, 2026
Traditional Celebrities Are Getting Rarer. Streamers Are Taking Their Seat.
Streaming rewards sustained, unscripted exposure over scarcity-based fame. What Ninja, Ludwig, DrLupo, and Ironmouse actually prove, and what Kai Cenat proves about the risk.
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August 24, 2026
AI Shouldn't Decide What's True: It Should Show You What You're Missing
The future of AI-assisted information isn't fact-checking. It's excavating assumptions, surfacing counterarguments, and making persistent memory of past predictions accountable.
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August 23, 2026
A Livestream Found a Missing Teen in Miami. The Mechanism Matters More Than the Miracle.
Troy Coleman was found after appearing on a FaZe Lacy & Clix Twitch stream. What worked was a live recognition loop, not an internet miracle.
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August 22, 2026
Nitro Camden Was Hurt on Stream. His Community Turned Attention Into Real Help.
Nitro Camden was hurt on stream during a Stable Ronaldo raid. Here is what is verified, what streamers actually did to help, and what happened next.
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August 22, 2026
The Future of AI Is Your Computer
AI may stop being a place you visit and become a layer your computer just has, local by default, cloud as escalation. What's real today and what's still a bet.
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