About

Seriously committed to growth. Slightly delulu about everything else.

Design Delulu is a business growth company. We build and operate custom growth infrastructure that turns attention into leads, customers, and revenue.

The Name

Why "Delulu"?

"Delulu" is internet slang for delusional — usually about believing in something a little too hard. We named the company after it on purpose.

Because every small business owner is a little delulu. You have to be, to believe your shop, your firm, your restaurant can stand out in a noisy world. We think that belief deserves a system behind it.

Your ambition isn't the delusion. Posting randomly and hoping — that's the delusion.

Eric Barker, founder of Design Delulu, speaking at a conference

The Founder

Eric Barker

Eric has spent more than 20 years helping businesses grow online — and he's navigated every generation of digital marketing to do it: the website era, the SEO era, the social era, and now AI-powered growth systems.

Along the way: thousands of businesses served, former Google partner experience, work with major brands and media, and time leading a top-ranked web design agency. Design Delulu is all of that experience — websites, SEO, branding, strategy, AI, and automation — pointed at one problem: building growth infrastructure that turns attention into revenue.

  • 20+ years of experience
  • Former Google partner experience
  • Thousands of businesses served
  • Major brand & media experience
  • Top-ranked agency experience
  • Website, SEO & branding expertise
  • Marketing strategy expertise
  • AI & automation expertise
More About Eric →

What We Believe

The philosophy is short. The results take longer.

A path from a noisy crowded city through milestone markers to an open door

Attention isn't the goal.

Likes don't pay bills. Views don't create customers. Attention is step one of four — never the finish line.

Systems beat hustle.

Consistency compounds. A repeatable system outperforms heroic random effort, every single time.

Content should have a job.

Every post, video, and article we make has a role in the path: Attention → Trust → Leads → Customers.

Let's get delulu about your growth.

(The healthy kind. The kind with a system behind it.)

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