The Delulu Blog

SEO & Search

Search didn’t get replaced by AI — it got more surfaces. What’s actually new in AI Overviews, citations, and AI search visibility, and what’s still just SEO.

Multiple distinct matte-black content fragments flowing into a single casting mechanism and fusing into one unified glowing hot-pink output — representing how AI Overviews retrieve and synthesize multiple sources into one generated, grounded answer

August 12, 2026

How AI Overviews Select and Combine Sources

Google has published real detail on this mechanism: query fan-out, candidate selection, and grounded synthesis. Here's how AI Overviews actually decide what to cite.

Read the post A matte-black magnetic core with several content fragments drawn tightly toward it, glowing hot-pink at the point of contact, while other fragments sit unattracted and untouched at a distance — representing why some content gets cited and most does not

August 11, 2026

What Makes Content Worth Citing

Citation-worthiness isn't mysterious or AI-specific — it rewards the same qualities good writing always has. Here's the controlled evidence for which specific moves help.

Read the post Four separate matte-black listing panels displaying the same business information, with one panel circled in hot-pink where its details disagree with the other three — representing scattered signals an AI system has to reconcile into one understanding of a business

August 10, 2026

How to Make Your Business Easier for AI Systems to Understand

AI systems assemble an understanding of your business from scattered signals. Here's the specific checklist to make those signals agree with each other.

Read the post An ornate, deeply embossed matte-black document border surrounding a small, plainly stapled patch of real content, with a single hot-pink thread running only through the stapled patch — representing structured data as decoration around content, not a replacement for it

August 9, 2026

Structured Data Is Not an AI Search Shortcut

Adding schema markup won't get you cited by ChatGPT or included in AI Overviews. Here's what structured data actually does, sourced directly from Google.

Read the post One continuous matte-black viewing apparatus with four lens apertures arranged around a central turret, the same small mark shown faint, then ranked, then extracted, then fully quoted and glowing hot-pink through the fourth aperture — representing discovery, ranking, retrieval, and citation as stages of AI search visibility

August 8, 2026

What AI Search Visibility Actually Means for a Business

"AI search visibility" gets used as one vague idea. It's actually four different things — discovery, ranking, retrieval, and citation — and a business can influence some, not all.

Read the post Three matte-black precision stamping dies pressing into one shared block of material, their overlapping impression glowing hot-pink — representing SEO, AEO, and GEO as one shared foundation rather than three separate disciplines

August 7, 2026

SEO vs. AEO vs. GEO: What Actually Changes

SEO, AEO, and GEO aren't three disciplines — they're one set of fundamentals aimed at more surfaces. What's actually new, what isn't, and what to ignore.

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