Web Design History
Chicago web design was where the story started. Two decades later, the job is bigger than the website.
Before growth systems, before AI, there was one job: build a website that worked. Design Delulu’s Website Design practice is built on that history — including a decade at #1 for “Chicago web design.”
The Blueprint Era
What Blueprint Design Studio actually was.
Founded in Chicago in 2006, Blueprint Design Studio built websites, branding, and digital strategy for clients ranging from local businesses to national brands — the practice that went on to hold the #1 Google ranking for “Chicago web design” for roughly a decade.
This is the most modern version of the Blueprint site on record: a responsive rebuild from the site’s final years, built to work across phone, tablet, and desktop before “mobile-first” was standard practice.
The tools were simpler. The job was the same: build something people could find, trust, and use.
The Ranking Story
#1 for “Chicago web design,” roughly a decade.
Google’s algorithm changed constantly across those years, and the ranking held anyway. That wasn’t luck — it took the same fundamentals SEO still runs on today: technical structure, real content, and a site built to earn trust, not just traffic.
Selected Work
Three projects, three different design problems.
Not a full portfolio — the projects that actually test design and UX thinking. See the broader Chicago client list →
Then vs. Now
The website used to be the whole job. Now it’s one system.
In 2006, a website’s job was mostly to exist: a digital brochure, built once, updated rarely. Getting found in search was a separate, simpler problem than it is today.
Now a site has to participate in acquisition, not just host a phone number: SEO built in from the structure up, content that keeps it alive, lead capture that turns a visit into a conversation, and automation that follows up before the lead goes cold. That’s the shift Design Delulu is built around — the Attention → Trust → Leads → Customers path, not a brochure with a contact page.
What Never Changed
The fundamentals didn’t move.
- Clarity beats decoration
- Usability beats cleverness
- Credibility has to be earned on the page, not just claimed
- A visitor needs a reason to act, not just something to look at
- Getting found still matters as much as looking good once you’re found
Website Design, Today
Same standard. Modern price.
Design Delulu’s Website Design service is a flat $1,000 for the kind of site that runs $10,000–$15,000 at a traditional studio — built on the same fundamentals that won Chicago rankings two decades ago, with modern speed, mobile-first design, and SEO built in from day one.
Chicago, Then and Now
Still Chicago at the roots.
Design Delulu’s roots are in Chicago, and the growth-systems company that grew out of Blueprint still starts every conversation from that history. A Chicago office is planned and coming soon; in the meantime, Design Delulu works with clients nationwide, remotely — the same way it works with clients in Chicago.
Bring that design standard to your business.
The call’s free. If there’s a fit, the next step is a $497 Marketing Audit — a full diagnosis and a plan you keep, credited toward your build if you continue.
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