/* ============================================================
   DESIGN DELULU — main stylesheet
   ------------------------------------------------------------
   Edit guide:
   1. Brand colors + fonts live in :root below.
   2. Sections are commented in page order.
   3. All animation is CSS-first; JS only toggles classes.
   ============================================================ */

/* ---------- 1. Design tokens ---------- */
:root{
  --paper:#FBFAF8;        /* page background */
  --ink:#141413;          /* near-black text */
  --pink:#FF2D78;         /* Delulu pink — accent, use sparingly */
  --graphite:#5C5852;     /* secondary text */
  --mist:#F0EEE8;         /* alt section background */
  --line:#E3E0D8;         /* hairline borders */
  --paper-dark:#141413;   /* dark section bg */
  --text-on-dark:#FBFAF8;

  --font-display:"Bricolage Grotesque", Georgia, serif;
  --font-body:"Instrument Sans", -apple-system, Segoe UI, sans-serif;

  --max-w:1140px;
  --radius:14px;
  --shadow:0 10px 30px rgba(20,20,19,.08);
  --ease:cubic-bezier(.22,.61,.21,1);
}

/* ---------- 2. Reset / base ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--font-body);
  background:var(--paper);
  color:var(--ink);
  line-height:1.6;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
ul{list-style:none}
.container{max-width:var(--max-w);margin:0 auto;padding:0 24px}

h1,h2,h3{font-family:var(--font-display);line-height:1.05;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(2.6rem,6.2vw,4.6rem)}
h2{font-size:clamp(2rem,4.4vw,3.1rem)}
h3{font-size:1.3rem;line-height:1.25}
.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);color:var(--graphite);max-width:46ch}

/* Eyebrow labels */
.eyebrow{
  display:inline-block;font-size:.78rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--pink);margin-bottom:14px;
}

/* Signature device: pink strikethrough on vanity metrics */
.strike{
  position:relative;white-space:nowrap;color:var(--graphite);
}
.strike::after{
  content:"";position:absolute;left:-2%;right:-2%;top:54%;height:.14em;
  background:var(--pink);transform:rotate(-2deg);border-radius:2px;
}

/* Pink underline swipe for key words */
.uline{
  background-image:linear-gradient(var(--pink),var(--pink));
  background-repeat:no-repeat;background-size:100% .12em;background-position:0 92%;
  padding-bottom:.06em;
}

/* ---------- 3. Buttons ---------- */
.btn{
  display:inline-block;font-weight:600;font-size:1rem;text-decoration:none;
  padding:15px 28px;border-radius:999px;border:2px solid var(--ink);
  transition:transform .25s var(--ease), background .25s, color .25s, box-shadow .25s;
  cursor:pointer;
}
.btn-primary{background:var(--ink);color:var(--paper)}
.btn-primary:hover{background:var(--pink);border-color:var(--pink);transform:translateY(-2px);box-shadow:0 8px 20px rgba(255,45,120,.25)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper);transform:translateY(-2px)}
.btn-pink{background:var(--pink);border-color:var(--pink);color:#fff}
.btn-pink:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}

/* ---------- 4. Header / nav ---------- */
.site-header{
  position:sticky;top:0;z-index:60;background:rgba(251,250,248,.92);
  backdrop-filter:blur(8px);border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:78px}
.nav .logo img{height:48px;width:auto;display:block}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links a{text-decoration:none;font-weight:500;font-size:.95rem;color:var(--ink);position:relative}
.nav-links a:not(.btn)::after{
  content:"";position:absolute;left:0;bottom:-4px;width:0;height:2px;background:var(--pink);
  transition:width .25s var(--ease);
}
.nav-links a:not(.btn):hover::after,.nav-links a.active::after{width:100%}
.nav-links .btn{padding:10px 20px;font-size:.9rem}
.nav-links a.btn-pink{color:#fff}
.nav-links a.btn-pink:hover{background:var(--ink);border-color:var(--ink);color:#fff}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;width:40px;height:40px;position:relative}
.nav-toggle span{position:absolute;left:8px;right:8px;height:2px;background:var(--ink);transition:.3s var(--ease)}
.nav-toggle span:nth-child(1){top:14px}.nav-toggle span:nth-child(2){top:20px}.nav-toggle span:nth-child(3){top:26px}
.nav-open .nav-toggle span:nth-child(1){top:20px;transform:rotate(45deg)}
.nav-open .nav-toggle span:nth-child(2){opacity:0}
.nav-open .nav-toggle span:nth-child(3){top:20px;transform:rotate(-45deg)}

/* ---------- 5. Sections / spacing ---------- */
section{padding:96px 0}
.section-mist{background:var(--mist)}
.section-dark{background:var(--paper-dark);color:var(--text-on-dark)}
.section-dark .lead{color:#B8B5AE}
.section-head{max-width:640px;margin-bottom:56px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}

/* ---------- 6. Hero ---------- */
.hero{padding:90px 0 80px;overflow:hidden}
.hero-inner{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.hero-visual{position:relative;height:560px;min-width:0}
.hero-visual canvas{width:100%;height:100%;display:block}
.hero-visual-labels{position:absolute;left:0;right:0;bottom:6px;display:flex;justify-content:space-between;
  font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--graphite);font-weight:600;pointer-events:none}
.hero-visual-labels .pink{color:var(--pink)}
.hero h1{max-width:13ch;margin-bottom:22px}
.hero .lead{margin-bottom:14px}
.hero-support{font-weight:600;color:var(--ink);margin-bottom:34px;font-size:1.05rem}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.hero-kicker{font-size:.92rem;color:var(--graphite);max-width:48ch}
.hero-kicker em{font-style:normal;color:var(--pink);font-weight:600}

/* The path chain — recurring brand motif */
.path-chain{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-top:42px}
.path-chain .chip{
  font-family:var(--font-display);font-weight:700;font-size:.95rem;
  border:1.5px solid var(--ink);border-radius:999px;padding:7px 18px;background:var(--paper);
}
.path-chain .chip:last-child{background:var(--pink);border-color:var(--pink);color:#fff}
.path-chain .arrow{color:var(--pink);font-weight:700}

/* ---------- 7. Credibility strip ---------- */
.cred-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:42px 0}
.cred-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
.cred-grid .num{font-family:var(--font-display);font-weight:800;font-size:2rem;display:block}
.cred-grid .num .accent{color:var(--pink)}
.cred-grid .label{font-size:.88rem;color:var(--graphite)}

/* ---------- 8. Problem / solution ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.problem-list li,.check-list li{padding:10px 0;border-bottom:1px solid var(--line);font-size:1.02rem}
.problem-list li::before{content:"✗";color:var(--graphite);font-weight:700;margin-right:12px}
.check-list li::before{content:"✓";color:var(--pink);font-weight:700;margin-right:12px}
.pull-quote{
  font-family:var(--font-display);font-weight:700;font-size:1.35rem;line-height:1.3;
  border-left:4px solid var(--pink);padding-left:22px;margin-top:30px;
}

/* ---------- 9. What's included ---------- */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.card{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:30px 26px;transition:transform .3s var(--ease), box-shadow .3s, border-color .3s;
}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--ink)}
.card h3{margin-bottom:10px}
.card p{color:var(--graphite);font-size:.95rem}
.card .mini-label{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--pink);font-weight:600;display:block;margin-bottom:12px}

/* ---------- 10. How it works ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;counter-reset:step}
.step{position:relative;padding:34px 28px;border:1px solid var(--line);border-radius:var(--radius);background:var(--paper)}
.step::before{
  counter-increment:step;content:"0" counter(step);
  font-family:var(--font-display);font-weight:800;font-size:2.4rem;color:var(--pink);
  display:block;margin-bottom:14px;
}
.step h3{margin-bottom:10px}
.step p{color:var(--graphite);font-size:.95rem}

/* ---------- 11. Comparison ---------- */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.compare-col{border-radius:var(--radius);padding:36px 32px}
.compare-col.them{background:var(--mist);border:1px solid var(--line)}
.compare-col.us{background:var(--ink);color:var(--text-on-dark)}
.compare-col h3{margin-bottom:20px}
.compare-col.us .check-list li{border-color:#33312E}
.compare-col.them .problem-list li{border-color:#DEDAD1}

/* ---------- 12. Portfolio ---------- */
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.work-item{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:var(--mist)}
.work-item img{aspect-ratio:4/3;object-fit:cover;width:100%;transition:transform .5s var(--ease)}
.work-item:hover img{transform:scale(1.03)}
.work-item figcaption{padding:14px 18px;font-size:.88rem;color:var(--graphite);border-top:1px solid var(--line);background:var(--paper)}

/* ---------- 13. Founder ---------- */
.founder{display:grid;grid-template-columns:380px 1fr;gap:64px;align-items:center}
.founder-photo{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line)}
.founder-creds{display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;margin:26px 0 30px}
.founder-creds li{font-size:.97rem;padding:6px 0 6px 28px;position:relative}
.founder-creds li::before{content:"→";color:var(--pink);font-weight:700;position:absolute;left:0;top:6px}

/* ---------- 14. Pricing ---------- */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}
.price-card{
  border:1px solid var(--line);border-radius:var(--radius);padding:38px 32px;background:var(--paper);
  display:flex;flex-direction:column;transition:transform .3s var(--ease), box-shadow .3s;
}
.price-card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.price-card.featured{border:2px solid var(--ink);position:relative}
.price-card.featured .flag{
  position:absolute;top:-14px;left:32px;background:var(--pink);color:#fff;
  font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  padding:5px 14px;border-radius:999px;
}
.price-card .tier{font-family:var(--font-display);font-weight:700;font-size:1.1rem;margin-bottom:6px}
.price-card .amount{font-family:var(--font-display);font-weight:800;font-size:2.2rem;letter-spacing:-.02em}
.price-card .amount span{font-size:1rem;font-weight:600;color:var(--graphite)}
.price-card .blurb{color:var(--graphite);font-size:.95rem;margin:10px 0 22px}
.price-card .check-list{flex:1;margin-bottom:26px}
.price-card .check-list li{font-size:.93rem;border-color:var(--line)}
.price-note{text-align:center;color:var(--graphite);font-size:.9rem;margin-top:28px}

/* ---------- 15. FAQ ---------- */
.faq{max-width:760px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{
  cursor:pointer;list-style:none;font-family:var(--font-display);font-weight:700;
  font-size:1.08rem;padding:22px 40px 22px 0;position:relative;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"+";position:absolute;right:4px;top:18px;font-size:1.5rem;color:var(--pink);
  transition:transform .3s var(--ease);font-weight:600;
}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .answer{padding:0 0 24px;color:var(--graphite);max-width:64ch}

/* ---------- 16. Final CTA ---------- */
.final-cta{text-align:center}
.final-cta h2{max-width:18ch;margin:0 auto 18px}
.final-cta .lead{margin:0 auto 34px}

/* ---------- 17. Footer ---------- */
.site-footer{background:var(--ink);color:#B8B5AE;padding:64px 0 36px;font-size:.92rem}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
.site-footer h4{color:var(--text-on-dark);font-family:var(--font-display);font-size:.95rem;margin-bottom:14px}
.site-footer a{color:#B8B5AE;text-decoration:none;display:inline-block;padding:3px 0;transition:color .2s}
.site-footer a:hover{color:var(--pink)}
.footer-bottom{border-top:1px solid #2A2926;padding-top:24px;display:flex;justify-content:space-between;flex-wrap:gap;gap:12px;flex-wrap:wrap}
.footer-brand p{max-width:36ch;margin-top:12px}
.footer-brand img{height:56px;width:auto}

/* ---------- 18. Floating proof box ---------- */
.proof-box{
  position:fixed;left:20px;bottom:90px;z-index:55;max-width:280px;
  background:var(--paper);border:1px solid var(--line);border-radius:12px;
  box-shadow:var(--shadow);padding:14px 36px 14px 16px;font-size:.85rem;
  opacity:0;transform:translateY(12px);transition:opacity .5s var(--ease),transform .5s var(--ease);
  pointer-events:none;
}
.proof-box.visible{opacity:1;transform:translateY(0);pointer-events:auto}
.proof-box .dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--pink);margin-right:8px}
.proof-box .msg{transition:opacity .35s}
.proof-box .msg.fading{opacity:0}
.proof-close{position:absolute;top:6px;right:8px;background:none;border:0;cursor:pointer;color:var(--graphite);font-size:1rem;line-height:1}

/* ---------- 19. Sticky CTA bar ---------- */
.sticky-cta{
  position:fixed;left:0;right:0;bottom:0;z-index:56;
  background:var(--ink);color:var(--text-on-dark);
  display:flex;align-items:center;justify-content:center;gap:18px;
  padding:12px 20px;transform:translateY(110%);transition:transform .45s var(--ease);
}
.sticky-cta.visible{transform:translateY(0)}
.sticky-cta p{font-weight:600;font-size:.95rem}
.sticky-cta .btn{padding:9px 20px;font-size:.88rem;border-color:var(--pink);background:var(--pink);color:#fff}
.sticky-cta .btn:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}

/* ---------- 20. Scroll reveal + counters ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal-d1{transition-delay:.1s}.reveal-d2{transition-delay:.2s}.reveal-d3{transition-delay:.3s}

/* ---------- 21. Page hero (inner pages) ---------- */
.page-hero{padding:90px 0 64px;border-bottom:1px solid var(--line)}
.page-hero h1{max-width:16ch;margin-bottom:18px}

/* ---------- 22. Blog ---------- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.post-card{border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px;background:var(--paper);display:flex;flex-direction:column;transition:transform .3s var(--ease),box-shadow .3s;text-decoration:none}
.post-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.post-card .date{font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:var(--pink);font-weight:600;margin-bottom:14px}
.post-card h3{margin-bottom:12px}
.post-card p{color:var(--graphite);font-size:.95rem;flex:1}
.post-card .read{margin-top:18px;font-weight:600;font-size:.9rem}
.post-card .read::after{content:" →";color:var(--pink)}

.post{max-width:720px;margin:0 auto;padding:80px 24px 96px}
.post h1{font-size:clamp(2rem,4.6vw,3rem);margin-bottom:14px}
.post .post-meta{color:var(--graphite);font-size:.9rem;margin-bottom:42px}
.post h2{font-size:1.6rem;margin:44px 0 16px}
.post p{margin-bottom:20px;color:#33312E}
.post ul{margin:0 0 20px 22px;list-style:disc;color:#33312E}
.post li{margin-bottom:8px}
.post .post-cta{margin-top:56px;padding:34px;border:2px solid var(--ink);border-radius:var(--radius);text-align:center}
.post .post-cta h3{margin-bottom:10px}
.post .post-cta p{margin-bottom:22px}

/* ---------- 23. Contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:64px;align-items:start}
.tally-wrap{border:2px dashed var(--line);border-radius:var(--radius);padding:40px;text-align:center;color:var(--graphite);background:var(--mist)}

/* ---------- 24. Responsive ---------- */
@media (max-width:960px){
  .hero-inner{grid-template-columns:1fr}
  .hero-visual{display:none} /* interactive visual is desktop-only by design */
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .grid-3,.steps,.work-grid,.post-grid,.pricing-grid{grid-template-columns:repeat(2,1fr)}
  .split,.founder,.compare,.contact-grid{grid-template-columns:1fr;gap:44px}
  .founder{max-width:560px}
  .footer-grid{grid-template-columns:1fr 1fr}
  .cred-grid{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:680px){
  section{padding:68px 0}
  .hero{padding:76px 0 64px}
  .grid-3,.steps,.work-grid,.post-grid,.pricing-grid{grid-template-columns:1fr}
  .nav-links{
    position:fixed;inset:78px 0 auto 0;background:var(--paper);flex-direction:column;
    padding:28px 24px 36px;gap:18px;border-bottom:1px solid var(--line);
    transform:translateY(-130%);transition:transform .4s var(--ease);align-items:flex-start;
  }
  .nav-open .nav-links{transform:translateY(0)}
  .nav-toggle{display:block}
  .proof-box{display:none} /* keep mobile clean — sticky CTA carries conversion */
  .sticky-cta p{display:none}
}

/* ---------- 25. Reduced motion ---------- */
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
}

/* ---------- 26. Blog post extras (generator-format sections) ---------- */
.post .post-meta{display:flex;align-items:center;gap:12px}
.post .author-avatar{width:42px;height:42px;border-radius:50%;object-fit:cover;border:2px solid var(--line)}
.related-resources{margin-top:48px;padding:28px;background:var(--mist);border-radius:var(--radius)}
.related-resources h2{font-size:1.25rem;margin:0 0 16px}
.related-resources ul{list-style:none;margin:0}
.related-resources li{margin-bottom:14px;padding-left:24px;position:relative}
.related-resources li::before{content:"→";color:var(--pink);font-weight:700;position:absolute;left:0}
.related-resources a{font-weight:600;color:var(--ink)}
.related-resources p{margin:2px 0 0;font-size:.9rem;color:var(--graphite)}
.post-faq{margin-top:48px}
.post-faq h2{margin-bottom:6px}
.post-faq details{border-bottom:1px solid var(--line)}
.post-faq summary{cursor:pointer;list-style:none;font-family:var(--font-display);font-weight:700;font-size:1rem;padding:18px 36px 18px 0;position:relative}
.post-faq summary::-webkit-details-marker{display:none}
.post-faq summary::after{content:"+";position:absolute;right:4px;top:14px;font-size:1.3rem;color:var(--pink);font-weight:600;transition:transform .3s var(--ease)}
.post-faq details[open] summary::after{transform:rotate(45deg)}
.post-faq .answer{padding:0 0 18px;color:var(--graphite);margin:0}
/* Contact form */
.contact-form label{display:block;font-weight:600;font-size:.92rem;margin:18px 0 6px}
.contact-form input,.contact-form select,.contact-form textarea{
  width:100%;padding:13px 16px;border:1.5px solid var(--line);border-radius:10px;
  font-family:var(--font-body);font-size:1rem;background:var(--paper);color:var(--ink);
  transition:border-color .2s;
}
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus{outline:none;border-color:var(--pink)}
.contact-form textarea{min-height:130px;resize:vertical}
.contact-form button{margin-top:24px;width:100%}
.form-hint{font-size:.82rem;color:var(--graphite);margin-top:10px}

/* ---------- 27. Blog featured images ---------- */
.post .featured-image{border-radius:var(--radius);border:1px solid var(--line);margin:0 0 36px;width:100%;aspect-ratio:1200/630;object-fit:cover}
.post-card .thumb{border-radius:10px;border:1px solid var(--line);margin-bottom:18px;width:100%;aspect-ratio:1200/630;object-fit:cover}

/* ---------- 28. Section illustrations ---------- */
.section-figure{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:#fff;margin-top:56px}
.section-figure img{width:100%;height:auto;display:block}
.section-dark .section-figure{border-color:#33312E}

/* Longer repositioned hero headline */
.hero h1.hero-h1-long{font-size:clamp(2.1rem,4.6vw,3.55rem);max-width:21ch}

/* ---------- 29. Proof / receipts ---------- */
.proof-shots{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:880px;margin:0 auto}
.proof-shot{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff;
  transition:transform .3s var(--ease),box-shadow .3s}
.proof-shot:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.proof-shot img{width:100%;height:auto;display:block}
.proof-shot figcaption{padding:12px 14px;font-size:.84rem;font-weight:600;border-top:1px solid var(--line);text-align:center}
@media (max-width:680px){.proof-shots{grid-template-columns:1fr;max-width:340px}}