The Content Engine™ · Marketing Audit

Your Marketing Audit intake.

Welcome, and thank you for investing in clarity. The more honestly you answer below, the sharper your diagnosis and roadmap will be. It takes about 15 minutes. There are no wrong answers; "I don't know" is useful data too.

Before you start: this maps to the five stages of the Content Engine™: Attention, Authority, Leads, Appointments, Customers. We use your answers to find exactly where your growth is leaking, then build your roadmap around it.

◆ Your Business

First, the foundation, so the whole diagnosis is built on what actually makes you money.

Your email * Business name & website * In one or two sentences, what does your business do? * Who is your ideal customer? * What is one new customer worth to you, roughly? *

This anchors every recommendation in real ROI.

What does success 12 months from now look like? * Roughly what's your current monthly revenue? *

Helps us scope recommendations to your stage, a range is fine.

What's your monthly marketing budget? * How soon are you looking to move? *

1 Stage 1: Attention

How do people currently find and notice you?

Where do you currently get attention? * How consistent is your output? * What has worked best for getting seen so far? (optional) List your active social profiles & rough follower counts. (optional)

2 Stage 2: Authority

Do prospects trust you before they ever talk to you?

What proof of credibility do you have? * Do you publish anything that builds expertise? * Why do customers choose you over a competitor? * Where do you collect reviews, and roughly how many? (optional)

3 Stage 3: Leads

How does attention turn into a captured opportunity?

How do interested people currently reach you? * Roughly how many leads/inquiries per month now? * Do you have a clear offer or reason for someone to reach out? * Does your website capture leads well? *

4 Stage 4: Appointments

How do leads become booked conversations?

What happens after someone inquires? * How fast do you typically follow up? * Do you nurture leads who aren't ready yet? *

5 Stage 5: Customers

Closing, and what you'd scale if leads doubled tomorrow.

Of the leads you get, roughly what share become customers? * If you got twice the leads tomorrow, what would break first? * What tools/systems do you already use? (optional) What have you already tried that didn't work? * Anything else we should know before the audit? (optional)

Your answers go straight to Eric. We'll review everything and follow up to schedule your audit debrief.